Mar 20, 2023
Advertising executive and podcaster Park Howell has been part of our ABT group for a decade. He is currently one of the four guest lecturers in the ABT Framework course for over two years. For the 400th episode of his “Business of Story” podcast he went back through every episode where he discussed the ABT...
Mar 1, 2023
Dr. Tony Martin began tweeting enthusiastically in 2018 about his use of the ABT with undergraduates. He had read the “Houston” book and set to work having students apply the ABT Framework throughout the semester. His work with them becomes another ABT Hotspot for us to study how it works at the...
Jan 17, 2023
My assistant-turned-colleague Matthew David and I discuss the break neck speed that 2023 has started out with for the ABT and us. From the World Bank in Asia to Pfizer globally we are now engaged in ABT training round the clock and all over the place. Which means this hour discussion between just Matt and me is perhaps...