Aug 12, 2026
I formulated the ABT Narrative Template in 2011. Since then we’ve worked with over 100 organizations and several thousand scientists, physicians, NGO folks and others in developing our model of NARATIVE TRAINING. The journey has taken us from the world of pure research science to public health to the training...
Jun 15, 2026
In this episode, ABT Coaches Matthew David, Liz Strauss, and Dr. Anahita Viera demonstrate what a typical “ABT dissection” looks like by taking apart one of Liz’s ABTs from 2020 (when she was still new to the ABT). Read more about why we’re doing this in the blog post here.
If you’d like to submit an ABT for...
Feb 4, 2026
Matthew David and Randy Olson have a preliminary discussion of David H Freedman’s 2010 Atlantic article, “Lies, Damned Lies, and Medical Science.” We work on our 3 questions each that we’ll be asking David to start the discussion. Please join us on Wednesday, Feb 11th, 10:00 am PST, RSVP here:
Apr 14, 2025
Park Howell, the host of the podcast, “The Business of Story," joins Randy, Matthew, and Charles Delahunt of GH Labs to present his new A.I.-driven StoryCycle Genie. It’s a powerful resource that will analyze your website and tell you how the public perceives your brand. It’s still in beta testing, but...
Jan 15, 2025
We got lots of nice people who send us nice emails about how they have been using the ABT Framework in communication. Laura Shields from Brussels, with her Red Thread project is a great example. In her case, she sent such a cool email we begged her to join us on the podcast for a little chat which led into strange...